PG Diploma in Digital Marketing Course

Introduction to Digital Marketing

• What is marketing?
• How do we do marketing?
• What is digital marketing?
• Benefits of Digital Marketing
• Digital marketing platforms and strategies
• Defining marketing goals
• Latest digital marketing trends

Introduction to search engines & SEO

• How the search engine works?
• Components of search engines
• Basics
• What is Search Engine’s Algorithms?
• How Algorithms Works?
• Why a Search Engine needs to update its Algorithm?
• Search Engine Penalties and Recoveries.
• Why a Search Engine penalizes a Website?
• Advanced
•  How to optimize your site for Google Hummingbird Algorithm?
• What is Google Panda Algorithm?
• What is Google Penguin?
• What is Google EMD Update?
• How to save your site from Google Panda, Penguin and EMD Update?
• How to recover your site from Panda, Penguin and EMD?
• Website Audit & Competitor Analysis
• What, Why and How!
• Use of Website Analytic Tools
• Tracking Top Analytic Reports
• Using Google Webmaster Tools
• Using Bing Webmaster Tools
• XML Sitemap for Search Engines
• Robots.txt
• Incoming Link Analysis
• Google Webmaster Tools
• Website Domain Authority
• What is Domain Authority?
• Competitor Analysis

Keyword Research And Competition   

• Introduction to keyword research
• Types of Keywords
• Keyword research methodology
• Business analysis and categorization
• Google keyword planner
• Market research and analysis
• New keyword ideas
• Competition analysis
• Finalizing the keywords list

On-Page Optimization 

• Introduction to on page
• What is webmaster tools?
• Verification process in webmaster tool
• Selecting target location
• On page analysis methodology
• Fundamental on page factors
• Website speed
• Domain name in SEO
• URL optimization
• Title tag optimization
• Meta tags optimization
• Content optimization
• Site maps generation
• Using robots .txt in website
• Redirecting techniques
• Canonical links
• Rich snippets
• What are Meta Tags?
• Keyword Research with Google Keyword Planner.
• Image Naming, Image Title and ALT Tags Creation
• Redirection Tags Heading Tags {H1 to H6}
• What is Content Writing?
• SEO Friendly Content Writing
• Anchor Text, Link Title
• Robots.txt file use and creation
• HTML Sitemap creation
• XML Sitemap Creation or text sitemap
• Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

Off-Page Optimization 

• What is link building?
• Why Backlinks are Important?
• How to Get Backlinks?
• Difference Between Do-Follow and No-Follow Backlinks
• Types of linking methods
• Link building methodology
• Link analysis tools
• Directory submissions
• Local business directories
• Social bookmarking
• Using classifieds for inbound traffic
• Question and answers
• Blogging and commending
• Guest blogging
• Search Engine Submissions
• Press Release writing and submissions
• Classifieds posting
• Forum Posting
• Social Networking

SEO reporting       

• Website keyword position analysis
• Website landing page(URLs) position analysis
• Website monthly report

Blogging 

• Blogging to brand yourself
• What absolutely you blog about
• Choosing the blog title
• Introduction formula
• Things to go after publishing your blog post
• Guest blogging
• Responding to comments
• Call to action messages
• User engagement

Google AdWords PPC Advertising

• Introduction to paid marketing
• Google account setup
• Interface tour and linking settings
• Account structure
• Campaigns settings
• Ad Group setup
• Keyword match type
• Keyword research tools
• Understanding ad options
• What is quality score?
• Factors to improve quality score
• Types of CPC’s
• Bidding strategies
• Ad formats
• Ad guidelines
• Ad extensions

Google Display Advertising  

• What is display advertising?
• How display ads works?
• Benefits of display advertising
• Creating a display campaign
• Bidding strategies
• Targeting a display network
• Keywords based
• Interest and remarketing
• Topics
• Demographics
• Ad formats and sizes
• Examples of good and bad ads
• Display ad builder
• Display planner tool
• Display campaign reporting
• Conversion tracking

Remarketing In Adwords

• Benefits of remarketing strategy
• Building remarketing list and custom targets
• Creating remarketing campaign

Youtube Ads

• Youtube ads setup
• Youtube bumper ads
• Youtube instream ads
• Youtube ads settings

Google Adword Certification Guidelines     

• Introduction to certifications
• Types of certifications

Social Media Optimisation SMO         

• Facebook Company page account setup & optimisation
• Twitter account setup & optimisation
• Instagram company page account setup & optimisation
• Linkedin Company page account setup & optimisation
• Google Plus Company page account setup & optimisation
• Youtube Channel Setup & Optimisation

Introduction to Social Media Marketing    

• What is Social Media?
• SMM Vs SMO
• Benefits of SMM
• Social Media Statistics
• Why use Social Media Marketing
• Social Media Strategy
• Facebook Marketing
• Facebook account setup
• Personal account properties
• Facebook marketing strategy
• Competition analysis
• Facebook business page setup
• Types of business pages
• Cover photo
• Increase the likes to page
• Page management options
• Types of posts
• Dimensions in posts
• Creating post strategy
• Examples of creative posts
• User engagement metrics
• Facebook Insights
• Facebook groups

Facebook Advertising       

• What is facebook advertising
• Types of promotions
• Audience Targeting
• Advanced Audience Targeting
• Bidding strategies
• Ad formats
• Ad dimensions and Rules
• Facebook pixel
• Remarketing strategy
• Conversion Tracking

LinkedIn Ads   

• Introduction to LinkedIn Ads Manager
• Types of promotions
• Creating  campaigns
• Ad goals and formats
• Audience Targeting
• Advanced Audience Targeting
• Bidding strategies
• Ad formats
• Ad dimensions and Rules
• Remarketing strategy
• Conversion Tracking

Twitter Ads    

• Introduction to Twitter Ads Manager
• Creating  campaigns
• Ad goals and formats

Email Marketing 

• What is email marketing?
• Importance of email marketing
• Popular email marketing softwares
• Introduction to mailchimp
• Account setup & settings
• Email marketing strategy
• Creating a subscriber list
• Import subscriber list
• Types of email marketing campaigns
• Creating an email campaign
• What is Newsletter
• Design a newsletter
• Report

Visual Marketing 

• Concept of Visual Marketing
• Visual Perception
• Choosing the Right image
• Create image that stand out

Affiliate Marketing     

• Introduction to Affiliate Marketing
• Amazon Affiliate Marketing
• Amazon Associate Account Linking
• Promoting products

Website Designing 

• Simple Website designing

Google Webmaster Tools

• Introduction to google webmaster tools
• How to add a website to webmaster tools
• GWT Dashboard
• How to configure a website
• Sitemaps
• Crawler access
• Site links
• Links to your website
• Keywords / Search queries
• Internal Links
• Diagnostics
• Crawl errors

Google Analytics  

• What is analytics?
• Importance of analytics for business
• Popular analytic softwares
• Key performance matrics in analytics(KPI)
• Introduction to google analytics
• How Google Analytics works
• How to setup analytics account
• Installing analytics code in site
• Analytics accounts structure – Understanding the basics
• Real time reports
• Settings in analytics
• Behaviour Reports
• Behaviour Overview
• Site Content
• Site Speed Analysis
• Inpage Analysis
• Traffic Reports
• Traffic Source overview
• SEO Traffic
• Adwords Traffic
• Social Traffic
• Campaign

Conversion Tracking

• What is conversion?
• Types of Conversions
• Conversion Reports
• Funnel Visualization
• Multi-channel Funnels
• Attribution Reporting
• Conversion process & Funnel

Editorial Calendar    

• Introduction to editorial calendar
• Planning and organizing the content
• Determining your frequency
• Choosing tools