PG Diploma in Digital Marketing Course

Certified Digital Marketing - PG Diploma in Digital Marketing Course


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Years of R & D in Syllabus

Introduction to Digital Marketing

  • What is marketing?
  • How do we do marketing?
  • What is digital marketing?
  • Benefits of Digital Marketing
  • Digital marketing platforms and strategies
  • Defining marketing goals
  • Latest digital marketing trends

Introduction to search engines & SEO

  • How the search engine works?
  • Components of search engines
  • Basics
  • What is Search Engine’s Algorithms?
  • How Algorithms Works?
  • Why a Search Engine needs to update its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine penalizes a Website?
  • Advanced
  •  How to optimize your site for Google Hummingbird Algorithm?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?
  • Website Audit & Competitor Analysis
  • What, Why and How!
  • Use of Website Analytic Tools
  • Tracking Top Analytic Reports
  • Using Google Webmaster Tools
  • Using Bing Webmaster Tools
  • XML Sitemap for Search Engines
  • Robots.txt
  • Incoming Link Analysis
  • Google Webmaster Tools
  • Website Domain Authority
  • What is Domain Authority?
  • Competitor Analysis

Keyword Research And Competition   

  • Introduction to keyword research
  • Types of Keywords
  • Keyword research methodology
  • Business analysis and categorization
  • Google keyword planner
  • Market research and analysis
  • New keyword ideas
  • Competition analysis
  • Finalizing the keywords list

On-Page Optimization 

  • Introduction to on page
  • What is webmaster tools?
  • Verification process in webmaster tool
  • Selecting target location
  • On page analysis methodology
  • Fundamental on page factors
  • Website speed
  • Domain name in SEO
  • URL optimization
  • Title tag optimization
  • Meta tags optimization
  • Content optimization
  • Site maps generation
  • Using robots .txt in website
  • Redirecting techniques
  • Canonical links
  • Rich snippets
  • What are Meta Tags?
  • Keyword Research with Google Keyword Planner.
  • Image Naming, Image Title and ALT Tags Creation
  • Redirection Tags Heading Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing
  • Anchor Text, Link Title
  • Robots.txt file use and creation
  • HTML Sitemap creation
  • XML Sitemap Creation or text sitemap
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

Off-Page Optimization 

  • What is link building?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and No-Follow Backlinks
  • Types of linking methods
  • Link building methodology
  • Link analysis tools
  • Directory submissions
  • Local business directories
  • Social bookmarking
  • Using classifieds for inbound traffic
  • Question and answers
  • Blogging and commending
  • Guest blogging
  • Search Engine Submissions
  • Press Release writing and submissions
  • Classifieds posting
  • Forum Posting
  • Social Networking

SEO reporting       

  • Website keyword position analysis
  • Website landing page(URLs) position analysis
  • Website monthly report


  • Blogging to brand yourself
  • What absolutely you blog about
  • Choosing the blog title
  • Introduction formula
  • Things to go after publishing your blog post
  • Guest blogging
  • Responding to comments
  • Call to action messages
  • User engagement

Google AdWords PPC Advertising

  • Introduction to paid marketing
  • Google account setup
  • Interface tour and linking settings
  • Account structure
  • Campaigns settings
  • Ad Group setup
  • Keyword match type
  • Keyword research tools
  • Understanding ad options
  • What is quality score?
  • Factors to improve quality score
  • Types of CPC’s
  • Bidding strategies
  • Ad formats
  • Ad guidelines
  • Ad extensions

Google Display Advertising  

  • What is display advertising?
  • How display ads works?
  • Benefits of display advertising
  • Creating a display campaign
  • Bidding strategies
  • Targeting a display network
  • Keywords based
  • Interest and remarketing
  • Topics
  • Demographics
  • Ad formats and sizes
  • Examples of good and bad ads
  • Display ad builder
  • Display planner tool
  • Display campaign reporting
  • Conversion tracking

Remarketing In Adwords

  • Benefits of remarketing strategy
  • Building remarketing list and custom targets
  • Creating remarketing campaign

Youtube Ads

  • Youtube ads setup
  • Youtube bumper ads
  • Youtube instream ads
  • Youtube ads settings

Google Adword Certification Guidelines     

  • Introduction to certifications
  • Types of certifications

Social Media Optimisation SMO         

  • Facebook Company page account setup & optimisation
  • Twitter account setup & optimisation
  • Instagram company page account setup & optimisation
  • Linkedin Company page account setup & optimisation
  • Google Plus Company page account setup & optimisation
  • Youtube Channel Setup & Optimisation

Introduction to Social Media Marketing    

  • What is Social Media?
  • SMM Vs SMO
  • Benefits of SMM
  • Social Media Statistics
  • Why use Social Media Marketing
  • Social Media Strategy
  • Facebook Marketing
  • Facebook account setup
  • Personal account properties
  • Facebook marketing strategy
  • Competition analysis
  • Facebook business page setup
  • Types of business pages
  • Cover photo
  • Increase the likes to page
  • Page management options
  • Types of posts
  • Dimensions in posts
  • Creating post strategy
  • Examples of creative posts
  • User engagement metrics
  • Facebook Insights
  • Facebook groups

Facebook Advertising       

  • What is facebook advertising
  • Types of promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad formats
  • Ad dimensions and Rules
  • Facebook pixel
  • Remarketing strategy
  • Conversion Tracking

LinkedIn Ads   

  • Introduction to LinkedIn Ads Manager
  • Types of promotions
  • Creating  campaigns
  • Ad goals and formats
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad formats
  • Ad dimensions and Rules
  • Remarketing strategy
  • Conversion Tracking

Twitter Ads    

  • Introduction to Twitter Ads Manager
  • Creating  campaigns
  • Ad goals and formats

Email Marketing 

  • What is email marketing?
  • Importance of email marketing
  • Popular email marketing softwares
  • Introduction to mailchimp
  • Account setup & settings
  • Email marketing strategy
  • Creating a subscriber list
  • Import subscriber list
  • Types of email marketing campaigns
  • Creating an email campaign
  • What is Newsletter
  • Design a newsletter
  • Report

Visual Marketing 

  • Concept of Visual Marketing
  • Visual Perception
  • Choosing the Right image
  • Create image that stand out

Affiliate Marketing     

  • Introduction to Affiliate Marketing
  • Amazon Affiliate Marketing
  • Amazon Associate Account Linking
  • Promoting products

Website Designing 

  • Simple Website designing

Google Webmaster Tools

  • Introduction to google webmaster tools
  • How to add a website to webmaster tools
  • GWT Dashboard
  • How to configure a website
  • Sitemaps
  • Crawler access
  • Site links
  • Links to your website
  • Keywords / Search queries
  • Internal Links
  • Diagnostics
  • Crawl errors

Google Analytics  

  • What is analytics?
  • Importance of analytics for business
  • Popular analytic softwares
  • Key performance matrics in analytics(KPI)
  • Introduction to google analytics
  • How Google Analytics works
  • How to setup analytics account
  • Installing analytics code in site
  • Analytics accounts structure – Understanding the basics
  • Real time reports
  • Settings in analytics
  • Behaviour Reports
  • Behaviour Overview
  • Site Content
  • Site Speed Analysis
  • Inpage Analysis
  • Traffic Reports
  • Traffic Source overview
  • SEO Traffic
  • Adwords Traffic
  • Social Traffic
  • Campaign

Conversion Tracking

  • What is conversion?
  • Types of Conversions
  • Conversion Reports
  • Funnel Visualization
  • Multi-channel Funnels
  • Attribution Reporting
  • Conversion process & Funnel

Editorial Calendar    

  • Introduction to editorial calendar
  • Planning and organizing the content
  • Determining your frequency
  • Choosing tools

** The above is the lite syllabus and doesn’t cover the full syllabus. To get full syllabus  Book a Free Demo Now

PG Diploma in Digital Marketing Training and Certification Master SEO, SEM, SMM, Content, Branding, Email Marketing. 100% Placement Support.

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Certifications & Accreditations

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Benefits of learning from us

Program Fees

Live Instructor Led Training Fee

  • The above fees are applicable to candidates in India only.

Mode of Training


Live Instructor Led

Virtual Lab


Comprehensive Curriculum

3 months +

Learning Content + Practicals

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