Certified Digital Marketing Course

Introduction To Digital Marketing

• What is marketing?
• How we do marketing?
• What is digital marketing?
• Benefits of Digital Marketing
• Digital marketing platforms and strategies
• Defining marketing goals
• Latest digital marketing trends

Introduction to search engines & SEO

• How the search engine works?
• Components of search engines
• Basics
• What is Search Engine’s Algorithms?
• How Algorithms Works?
• Why a Search Engine needs to update its Algorithm?
• Search Engine Penalties and Recoveries.
• Why a Search Engine penalizes a Website?
• Advanced
• How to optimize your site for Google Hummingbird Algorithm?
• What is Google Panda Algorithm?
• What is Google Penguin?
• What is Google EMD Update?
• How to save your site from Google Panda, Penguin and EMD Update?
• How to recover your site from Panda, Penguin and EMD? Website Audit & Competitor Analysis
• What, Why and How!
• Use of Website Analytic Tools
• Tracking Top Analytic Reports
• Using Google Webmaster Tools
• Using Bing Webmaster Tools
• XML Sitemap for Search Engines
• Robots.txt
• Incoming Link Analysis
• Google Webmaster Tools
• Website Domain Authority
• What is Domain Authority?
• Competitor Analysis

Keyword Research And Competition

• Introduction to keyword research
• Types of Keywords
• Keyword research methodology
• Business analysis and categorization
• Google keyword planner
• Market research and analysis
• New keyword ideas
• Competition analysis
• Finalizing the keywords list

On-Page Optimization

• Introduction to on page
• What is webmaster tools?
• Verification process in webmaster tool
• Selecting target location
• On page analysis methodology
• Fundamental on page factors
• Website speed
• Domain name in SEO
• URL optimization
• Title tag optimization
• Meta tags optimization
• Content optimization
• Site maps generation
• Using robots .txt in website
• Redirecting techniques
• Canonical links
• Rich snippets
• What are Meta Tags?
• Keyword Research with Google Keyword Planner.

• Image Naming, Image Title and ALT Tags Creation
• Redirection Tags Heading Tags {H1 to H6}
• What is Content Writing?
• SEO Friendly Content Writing
• Anchor Text, Link Title
• Robots.txt file use and creation
• HTML Sitemap creation
• XML Sitemap Creation or text sitemap
• Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

Off-Page Optimization

• What is link building?
• Why Backlinks are Important?
• How to Get Backlinks?
• Difference Between Do-Follow and No-Follow Backlinks
• Types of linking methods
• Link building methodology
• Link analysis tools
• Directory submissions
• Local business directories
• Social bookmarking
• Using classifieds for inbound traffic
• Question and answers
• Blogging and commending
• Guest blogging
• Search Engine Submissions
• Press Release writing and submissions
• Classifieds posting
• Forum Posting
• Social Networking

Local SEO

• What is local SEO?
• Importance of local SEO
• Submission to google my business ( Google Maps)
• Completing the profile
• Local SEO ranking signals
• Local SEO negative signals
• Citations and local submissions

SEO Reporting

• Website keyword position analysis
• Website landing page(URLs) position analysis
• Website monthly report

Google Webmaster Tools

• Introduction to google webmaster tools
• How to add a website to webmaster tools
• GWT Dashboard
• How to configure a website
• Sitemaps
• Crawler access
• Site links
• Links to your website
• Keywords / Search queries
• Internal Links
• Diagnostics
• Crawl errors

Google Analytics

• What is analytics?
• Importance of analytics for business
• Popular analytic software’s
• Key performance metrics in analytics(KPI)
• Introduction to google analytics
• How Google Analytics works
• How to setup analytics account
• Installing analytics code in site
• Analytics accounts structure – Understanding the basics
• Realtime reports
• Settings in analytics Behavior Reports
• Behavior Overview
• Site Content
• Site Speed Analysis
• In page Analysis Traffic Reports
• Traffic Source overview
• SEO Traffic
• AdWords Traffic
• Social Traffic
• Campaign