Certified Digital Marketing Course

Certified Digital Marketing


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Years of R & D in Syllabus

Introduction To Digital Marketing

  • What is marketing?
  • How we do marketing?
  • What is digital marketing?
  • Benefits of Digital Marketing
  • Digital marketing platforms and strategies
  • Defining marketing goals
  • Latest digital marketing trends

Introduction to search engines & SEO

  • How the search engine works?
  • Components of search engines
  • Basics
  • What is Search Engine’s Algorithms?
  • How Algorithms Works?
  • Why a Search Engine needs to update its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine penalizes a Website?
  • Advanced
  • How to optimize your site for Google Hummingbird Algorithm?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD? Website Audit & Competitor Analysis
  • What, Why and How!
  • Use of Website Analytic Tools
  • Tracking Top Analytic Reports
  • Using Google Webmaster Tools
  • Using Bing Webmaster Tools
  • XML Sitemap for Search Engines
  • Robots.txt
  • Incoming Link Analysis
  • Google Webmaster Tools
  • Website Domain Authority
  • What is Domain Authority?
  • Competitor Analysis


Keyword Research And Competition

  • Introduction to keyword research
  • Types of Keywords
  • Keyword research methodology
  • Business analysis and categorization
  • Google keyword planner
  • Market research and analysis
  • New keyword ideas
  • Competition analysis
  • Finalizing the keywords list


On-Page Optimization

  • Introduction to on page
  • What is webmaster tools?
  • Verification process in webmaster tool
  • Selecting target location
  • On page analysis methodology
  • Fundamental on page factors
  • Website speed
  • Domain name in SEO
  • URL optimization
  • Title tag optimization
  • Meta tags optimization
  • Content optimization
  • Site maps generation
  • Using robots .txt in website
  • Redirecting techniques
  • Canonical links
  • Rich snippets
  • What are Meta Tags?
  • Keyword Research with Google Keyword Planner.


  • Image Naming, Image Title and ALT Tags Creation
  • Redirection Tags Heading Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing
  • Anchor Text, Link Title
  • Robots.txt file use and creation
  • HTML Sitemap creation
  • XML Sitemap Creation or text sitemap
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)


Off-Page Optimization

  • What is link building?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and No-Follow Backlinks
  • Types of linking methods
  • Link building methodology
  • Link analysis tools
  • Directory submissions
  • Local business directories
  • Social bookmarking
  • Using classifieds for inbound traffic
  • Question and answers
  • Blogging and commending
  • Guest blogging
  • Search Engine Submissions
  • Press Release writing and submissions
  • Classifieds posting
  • Forum Posting
  • Social Networking

Local SEO

  • What is local SEO?
  • Importance of local SEO
  • Submission to google my business ( Google Maps)
  • Completing the profile
  • Local SEO ranking signals
  • Local SEO negative signals
  • Citations and local submissions

SEO Reporting

  • Website keyword position analysis
  • Website landing page(URLs) position analysis
  • Website monthly report

Google Webmaster Tools

  • Introduction to google webmaster tools
  • How to add a website to webmaster tools
  • GWT Dashboard
  • How to configure a website
  • Sitemaps
  • Crawler access
  • Site links
  • Links to your website
  • Keywords / Search queries
  • Internal Links
  • Diagnostics
  • Crawl errors

Google Analytics

  • What is analytics?
  • Importance of analytics for business
  • Popular analytic software’s
  • Key performance metrics in analytics(KPI)
  • Introduction to google analytics
  • How Google Analytics works
  • How to setup analytics account
  • Installing analytics code in site
  • Analytics accounts structure – Understanding the basics
  • Realtime reports
  • Settings in analytics Behavior Reports
  • Behavior Overview
  • Site Content
  • Site Speed Analysis
  • In page Analysis Traffic Reports
  • Traffic Source overview
  • SEO Traffic
  • AdWords Traffic
  • Social Traffic
  • Campaign

** The above is the lite syllabus and doesn’t cover the full syllabus. To get full syllabus  Book a Free Demo Now


Certified Digital Marketing Course Training & Certification center in Kochi ,Digital Marketing Trends. 100 % Placement Assistance.

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Certifications & Accreditations

NSDC 2 - Certified Digital Marketing Course
iisc 1 - Certified Digital Marketing Course
Zohobooks + Quickbooks
Diploma in Fire and Industrial Safety Management
ESSI - Certified Digital Marketing Course
CGSC - Certified Digital Marketing Course

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